He who spices up their book signing with enthusiasm and creativity wins.

How many book signings have you witnessed, where the authors were monotone, boring and appeared uninterested in being there? First time author presentation styles take time to develop. It’s a new experience, if you are not already involved in the public’s eye.
 
Why do some authors outsell others at book signings? The traditionally published author steps into the role knowing that he/she has the publisher’s backing and their attitude is “my books are going to sell because I have a big name publisher.”

You can recognize them. They look down their noses at you, pick up a copy of your book in your face and examine it looking for something to criticize.  The difference between the self publisher and the traditional publisher can be summed up in words like drive, hunger, food, rent, etc.

The self-publisher has put their hard earned cash on the line and there’s no turning back. Here are a few tips to help you walk away with the gold: write out a script answering the question “what is your book about,” practice delivery in 30 seconds or less. Instead of just reading excerpts from your book, why not create a mini talk from your book content.

Don’t stand around waiting and hoping people will come to you, hand out a post card inviting them to stop by. Offer incentives, something they can win. Make it relevant to your book content. For example, ask visitors if they would like to be the smartest person in the store for the day by attending your presentation and the one who can answer the most questions wins a $20.00 gift card.

Plan out your book signing to be fun, engaging and profitable. In addition to planning how to get visitors to stop by, you may also want to order additional books, stop by the location and mingle with the visitors, hand out flyers, and personally invite.

Arrive early to continue meeting visitors and sharing with them whatever you have planned for that day to attract visitors to your table.

Want to learn about free offers and crowd strategies, check out Book Signing Success in the book store at www.changinglivesbookpublishers.com or listen to my radio show archives at www.blogtalkradio.com/coachblondie